Hywaze: Flagship In-House Brand

Overview:
Hywaze is the largest house brand of the company I worked for, with a strong retail presence that led to all of their physical stores and dispensaries being rebranded under the Hywaze name. I was involved with it since inception, contributing to the brand’s rapid growth, and the design of numerous products as the brand expanded its offerings. One of the top-selling products is their 8oz Delta Gummies, which has gone through several redesigns to remain competitive and appealing in the market. The product showcased here is the latest design iteration I created before leaving the company.

My Role:
As one of the key designers for Hywaze, I focused on:

• Product Design: I worked on the design of various products under the Hywaze brand, including limited editions and new releases, as the brand scaled quickly to meet market demands.
• Delta Gummies: This product, in particular, underwent several redesigns over time. The latest version is another iteration of the previous 'blacked-out' design (hence the collection name 'Lights Out Blend'). I introduced gradient colors to give it a fresh, bold look, enhanced by a metallic holographic finish.

The Delta Gummies have consistently been Hywaze’s best-selling product, with design updates playing a key role in maintaining its appeal. My work contributed to the brand’s ability to keep up with rapid expansion and product variety in the cannabis market.