Fusionary Formulas: Wellness Supplements

Overview:
Fusionary Formulas is a wellness brand that came to us as a private label client seeking assistance in launching their first line of products. The brand already had established brand identity guidelines, and I worked within these to create product labels for their nutraceuticals and holistic tea products.

My Role:
As the lead designer, I was responsible for:

• Label Design: Following Fusionary Formulas' brand guidelines, I created label that adhered to their established identity while ensuring the products have good shelf prescence in case they decide to sell it at retailers.
• Product Lines: I designed labels for a variety of products, including:
• Nutraceuticals (Vitamins and Capsules): K2+D3, Energy Boost B12, and GABA + L-Theanine + Melatonin vitamins, along with the Inflammation Relief capsules made with Turmeric Curcumin.
• Holistic Teas: Deep Sleep Tea, Detox Cleanse Tea, Serenity + Calm Tea, and Unwind + Relax Tea.

The labels successfully achieved Fusionary Formulas' design standards while further enhancing their product visibility on digital and physical mediums. The vibrant color schemes, paired with clean and modern typography and layout, ensured that each product could stand on its own while remaining part of a cohesive brand family.