RxSugar: Allulose Gummies

Overview:
RxSugar® is a company known for its health-conscious sweetener products, available nationwide in major retailers such as Walmart and Publix. In 2023, I collaborated with RxSugar to design labels for their limited-edition Allulose vitamin gummies. These gummies were introduced as part of a marketing campaign to demonstrate the versatility and health benefits of RxSugar's newly released Allulose sweetener product.

My Role:
As the lead designer, I was responsible for:

• Label Design: Creating distinct yet cohesive labels for the Allulose gummies, ensuring alignment with RxSugar’s established brand identity while giving the new product line a unique visual appeal.
• Brand Integration: Maintaining consistency with RxSugar's broader product line, specifically their signature Allulose sweetener, while highlighting the vitamins' health benefits and unique positioning in the marketplace.

Accomplishments:
This design successfully contributed to RxSugar's campaign, generating buzz at trade shows and other marketing events. The Allulose vitamin gummies were well-received by customers and served to reinforce the brand's commitment to health and wellness. While the gummies were a limited release, the campaign helped bolster sales of the Allulose product line, which you can now find readily available at major retailers.

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